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Created by fashion filmmaker, Loïc Prigent, the playful gifs below comprise an "Etiquette GifGuide" for the brand's new collection. Prigent has created documentaries with top designers including Marc Jacobs, Louis Vuitton, Jean-Paul Gaultier and Karl Lagerfeld, and recently joined forces with Maison Kitsuné to work closely on the brand's creative projects.
Speaking of the new collection, Maison Kitsuné co-founder Masaya Kuroki exclusively told MarieClaire.com, "This 'New Wave' collection is inspired by the 1990s and explores the boundaries of femininity. With bold silhouettes, playful stripes and refined materials, the looks are both timeless and trendy – with a signature Parisian twist." Et voilá!


Read more: Maison Kitsuné Spring 2014 Collection Through Gifs-- Spring 2014 Collections - Marie Claire 
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